CASE STUDY · United States
The calculator that qualifies the client before the first phone call.
Luxury pools in South Florida, where every mismatched lead costs a site visit. The website filters, the CRM takes over, the follow-up goes out on its own.
Client
Brisa Pools
Industry
Premium pool construction
Market
Broward and Palm Beach, Florida
What we do
Website, quote tool, CRM integration, automation, Meta Ads
THE SITUATION
When anyone can request a quote, the calendar fills up with people who never buy.
These are pools that sell for tens of thousands of dollars. Every on-site visit costs time and a day out of the crew's schedule. In a business like this, an unqualified lead is not neutral, it is a cost.
At the same time, serious buyers wanted a budget range before talking to anyone, while competitors kept pricing hidden.
WHAT WE BUILT
Every decision here has a reason behind it.
01
A five-step quote calculator
Visitors answer a handful of questions about the property and the scope, then get a real price range. Anyone outside the budget finds out on their own, without burning a site visit.
02
A direct line into their CRM
Every lead lands in the CRM with everything they filled in: project type, estimated budget, address. The rep knows exactly who they are calling before they pick up the phone.
03
Automatic follow-up, no exceptions
The sequence fires immediately. No contact gets lost because it came in on a Friday night or because someone forgot to call back on Monday.
04
Pages built to convert
Real pricing from signed contracts, video testimonials, warranties and build timelines. Objections get handled along the way, not inside the form.
WHAT KEEPS RUNNING
The site is just the start. The rest happens every month.
Optimized for search engines and AI answers
Every site we ship runs through our in-house optimization tools. Not just for Google, but for AI-generated answers too, where more and more people look first. Paid traffic brings volume today. This is what keeps the results coming tomorrow.
The same mechanics, in your industry.
Tell us what you sell and how your customer decides. Short call, honest assessment, concrete recommendations.
or email us directly: sales@vargasdigital.us